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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
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Author:
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David Meerman Scott |
List Price:
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$19.95
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Edition: |
2 |
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Released: |
2010-01-12 |
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Publisher: |
Wiley |
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Binding: |
Paperback |
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ISBN10: |
0470547812 |
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ISBN13: |
9780470547816 |
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Condition |
Seller |
Seller Feedback |
Price |
Savings from List Price |
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New |
Amazon.com |
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$13.57 |
32% |
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Availability |
Shipping Speed |
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Leaves warehouse within 1-2 business days
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Expedited Shipping: 2-6 business days
(Recommended)
Standard Shipping: 4-14 business days
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Editorial Review: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition (from Amazon.com)
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. |
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