This updated and expanded edition of Friedman's 2005 bestseller features a hundred new pages of fresh reporting, insights, and commentary, drawn both from his 2005 travels (to India, to China, to the Middle East) and from his encounters with readers around the country, who have shared their accounts of the flattening of the world as it is being felt in the American heartland. Among the topics covered are:
• An explanation of Friedman's conviction that the flattening of the world "will be seen in time as one of those fundamental shifts or inflection points, like Gutenberg’s invention of the printing press, the rise of the nation-state, or the Industrial Revolution." (Chapter 1)
• A preview of the emerging "Business Web," in which companies "rent" software at websites like Salesforce.com and have it customized to their needs instead of developing proprietary software and employing a tech department to install it—a huge savings in cost and effort. (Chapter 2)
• An explanation of "uploading" as one of the ten forces that are flattening the world. Uploading—blogging, open-source software, pooled knowledge projects like Wikipedia, and now podcasting—enables individuals to bring their experiences and opinions to the whole world more quickly, cheaply, and easily than ever before. (Chapter 2)
• A definitive explanation of the "triple convergence," in which the flattening of the world has knocked out first the walls, then the ceilings, and now the floors that defined the world as it was before the Wall came down and the flattening began (Chapter 3); and a deeper, sharper explanation of how the move from a vertically organized world to a horizontally organized one will force a "great sorting out" of our values and priorities. (Chapter 4)
• A mapping of what Friedman calls the "New Middle"—the places and spaces in the flat world where middle-class jobs will be found—and an account of the character types who will thrive as "New Middler": collaboration and orchestrators; synthesizers, who blend knowledge across disciplines; explainers, who interpret the tide of new knowledge; leveragers, who can create value from it; adapters, who can move from one New Middle job to the next in the flat world. (Chapter 6)
• A chapter-long account of "The Right Stuff"—the qualities American parents and teachers need to cultivate in American young people so that they will be able to thrive in the flat world: the right education, passion and curiosity (CQ, or curiosity quotient, will be more important than IQ); and the ability to "play well with others." (Chapter 7)
• The amazing story of how President Bush shunned a meeting of leading "technologists" in the very office building where he was holding a meeting on privatization of Social Security—a story that exemplifies all the misplaced priorities and bungled opportunities of this Administration. (Chapter 8)
• The story of Ireland's swift rise from poverty to prosperity as it made the right moves to adapt to the flattening of the world. (Chapter 9)
• A call for a government-led "geo-green" strategy to preserve the earth's environment and natural resources as the entry of billions of people into the middle class in China and India creates huge increases in demand for cars, fuel, water, and the like.
• A chapter-length explanation of “The Globalization of the Local”: of the ways the flattening of the world, and globalization generally, have affected local and regional culture—actually strengthening local and regional identity rather than homogenizing the world American style. (Chapter 13)
And additional topics such as Indians tutoring American students online, of trade pacts being concluded through videoconferencing on flat-screen TVS, and of Google "search engine optimizers" a
